/Our Work

A fresh take.

RSA | Royal New Zealand Returned and Services Association

Strategy, Design, Web development

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The RSA is one of the largest voluntary support organisations in NZ.

For 100+ years they have supported NZ Defence force personnel and their families, helping in all areas of life - such as, medical care, companion dogs, school fees, and emotional support/counseling. Juggling outdated narratives, a legacy of memberships and clubs, and publicly representative of only one generation of members, the RSA are on a journey to bring a fresh take to an old story. 

We designed and built a website that cultivates new and existing connections, giving care and consideration to each engagement. With clearer touch points, current military personnel and veterans can now see the full-suite of support available to them. Refactoring content structures and new design elements have given the RSA a stronger digital presence to better tell their story.

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We're so grateful to Richard and the incredible team at PS Digital for all the work they do for us. 

Rachel Riley

Communications & Marketing Manager

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