Owned and operated by locals, is the well-known, fresh foods and grocery chain New World.
Our team had the chance to flex our digital strategy skills with the team at New World on an exciting project, Little Gardens. We dove into the analytics data from the previous two campaigns, uncovering valuable user insights to help map new Information Architecture to increase the campaign's engagement and extend its lifetime.
The end result was a significant increase in traffic and engagement during the campaign and a website that continued to experience high engagement 24 months after the campaign had finished (nearly 4 x the length of the previous campaign).
This completely exceeded the client’s expectations, by doubling the number of visitors in the first week, with day one hitting 20,000 unique visitors.