To ensure your website is revamped not only in look and feel… it is time to reflect and review your content.
What to look out for
These common issues can affect your website’s performance, user experience, and SEO. Identifying and addressing them will help keep your content streamlined, relevant, and easy to navigate.
Content Graveyard Tool
This is a tool that we use to identify pages that have not been viewed recently (year, 6-months etc.). You can also use it to see what is your most viewed content. Find out more about why this tool is key to high-performing website here.
How does this work?
- We create a spreadsheet that lists every page on your site and the corresponding views in the past 6-months/year (time frame is decided by you).
- You can then use the spreadsheet to decide whether to keep, delete, or change each page. Noting in a separate column your decision.
- If you are changing up your menus/main navigation on your new site, you might find it helpful to list where each page will be going in the new site if it is staying, as you go.
By deciding what stays, while deciding where it goes helps you to better under the bigger purpose of the website.
If it does not fit comfortably into one of the new menu categories, ask yourself - is it key to what you are doing as an organisation? Is it vital for your customers/users?
Keep or remove?
The creation of your new website is an opportunity to improve pages that have been neglected, lighten up content heavy areas, and identify what is key to your business and meets the needs of your customers/users.
Search Engine Optimisation
Improve your website's visibility and ranking in a search engine results page with some of these handy tips.
If your website is on Silverstripe with us, this SEO plugin could be useful. If you already have this plugin, check out our instructions on how to use it here.
We can show you how to use these tools as you are loading content into your refreshed website - just get in touch!
Final Tips and Tricks
Regardless of your approach, keep these questions in mind when planning new and existing content:
- Is it simple and concise? Can I say less, while still giving the right message?
- Is it easy to find? Will my customers/users be able to look and find this piece of information?
- What is it doing? What do I want the audience to do? I.e. is it a page to engage or inform?
- How is it written and who is it written for? I.e. Consider use of language (technical/jargon), tone, and audience
Remember we can only take in so much information at once, so prioritise the most important content and keep all content short and sweet where possible.
Tip: Aim for short paragraphs and sentences, and use bullet points and lists to make information easier to scan and understand.
A nice test - if a customer/user is scanning a page or key area in a hurry, what information would you want to stick?