Insights

14 July 2025

Staying Visible in the Age of AI Search

AI tools like ChatGPT and Perplexity are quickly becoming the new starting point for search. People are skipping Google and asking these tools directly for recommendations, product advice, or trusted brands. AI responds instantly with a neatly packaged answer. No search results. No scrolling. Just the answer. For business owners, this is a major shift. If your content isn’t included in those AI-generated responses, you’re missing out on being seen when it matters most. That’s where Generative Engine Optimisation (GEO) comes in.

Marketing, Technology, Knowledge

21 March 2025

Bad search is losing you website visitors. Upgrade your user experience with this easy solution

We’ve all experienced the frustration of searching for something on a website and coming up empty-handed.

Technology

DatoCMS – A Smarter Way to Manage Content

We’re here to help you make the most of DatoCMS, a powerful headless CMS trusted by businesses worldwide.

Technology

13 November 2024

Introducing Our New AI-Powered SEO Plug-In

At PS/digital, we're excited to unveil our latest innovation: an AI-powered SEO plug-in designed to streamline your website's optimisation process.

Technology

Headless CMS - What is it all about?

A headless CMS is a modern way to manage website content, giving businesses more flexibility and scalability.

Strategy, Technology

23 September 2024

Why You Need a New Landing Page

Research shows that 55% of website visitors spend less than 15 seconds on a page. This makes it crucial to grab their attention immediately. Within these few seconds, visitors decide whether to stay or leave.

Marketing

5 August 2024

2024 Digital Insights: Overcoming 4 Key Business Challenges

We’re proud to present the findings from our Digital Insights 2024 Study. Spanning across industries, these discussions provided a client lens into the role of their website in achieving current and future organisational strategic objectives. These are the most common challenges we heard:

Strategy, Marketing

28 March 2024

5 benefits of a website design refresh

First impressions count, especially in our fast paced world. Keeping your company's website up-to-date is not just a good practice, it ensures you don't get left behind and is a strategic necessity.

Design