The silly season is upon us, so it’s time to start thinking about how you and your business will be communicating with your clients during the holidays.
The shops are packed, Michael Bublé is on repeat, and the social calendar is filling up. It’s official, the silly season is upon us, and that means it’s time to start thinking about how you and your business will be communicating with your clients during the holidays. There is no need to get your tinsel in a tangle! We’ve got the top tips to make sure you bring the cheer to your social media followers this year.
Make it a December to remember. Timing is key when it comes to social media during this busy period, so ensure that your messages are posted allowing plenty of time for clients to see and respond to your Season’s Greetings. For B2B companies posting on professional platforms such as LinkedIn, this means getting your message up at least a week before your company shuts up shop for the year - make sure to also include your office closure hours so clients know what to expect over the break. For B2C businesses posting on Facebook, Instagram, and the like, you can leave this until a little later - right up until the last business day before Christmas is fair game.
‘Tis the season… for endless sales. Your followers are likely being inundated with sales during this time, so give them a break. Balance this content with authentic posts that aim to build a connection with your customers; this could be a snap of your staff Christmas party (remember to keep it PC!), a festive-themed giveaway, or a simple message of thanks for their support over the year that has been.
Let it snow? No! If the majority of your followers are based in New Zealand keep your images local and swap the snow and roaring fires for beaches and summer BBQs.
Wrap up the year. The holidays are the perfect opportunity to reflect, so include some highlights and remind your clients of all of the cool things you have achieved together over the last year.
Keep it inclusive or yule be sorry. While it’s perfectly okay to include festive imagery or wording in your posts if this aligns with your brand, sometimes a simple switch such as saying ‘Happy Holidays’ instead of ‘Merry Christmas’ can make your messaging more inclusive.
We’re here to help, so please get in touch by early December to see how we can help make your social media feed merry and bright this festive season.
