Insights

13 May 2026

Privacy Week. A Reality Check.

If you’re running a business in New Zealand, privacy comes with the territory. Handled well, it builds trust. Handled poorly, it can hurt. The New Zealand Privacy Act 2020 isn’t just a legal box to tick - it’s about being clear, intentional, and respectful with people’s information.

12 December 2025

Sort Your SEO the Smart Way

Most businesses only think about SEO when something goes wrong, usually when website visits from Google suddenly drop.

9 September 2025

How to Use AI at Work: 5 Practical Tips from a Digital Agency

28 August 2025

5 LinkedIn Tips to Elevate Your Presence

LinkedIn is no longer just a digital CV; it’s where reputations are built in real time. Most people know they should be more visible, but struggle to make time or lack a clear plan. These five tips will help you create a credible, consistent, and engaging presence that works even on a busy schedule.

14 July 2025

Staying Visible in the Age of AI Search

AI tools like ChatGPT and Perplexity are quickly becoming the new starting point for search. People are skipping Google and asking these tools directly for recommendations, product advice, or trusted brands. AI responds instantly with a neatly packaged answer. No search results. No scrolling. Just the answer. For business owners, this is a major shift. If your content isn’t included in those AI-generated responses, you’re missing out on being seen when it matters most. That’s where Generative Engine Optimisation (GEO) comes in.

21 March 2025

Bad search is losing you website visitors. Upgrade your user experience with this easy solution

We’ve all experienced the frustration of searching for something on a website and coming up empty-handed.

13 November 2024

Introducing Our New AI-Powered SEO Plug-In

At PS/digital, we're excited to unveil our latest innovation: an AI-powered SEO plug-in designed to streamline your website's optimisation process.

23 September 2024

Why You Need a New Landing Page

Research shows that 55% of website visitors spend less than 15 seconds on a page. This makes it crucial to grab their attention immediately. Within these few seconds, visitors decide whether to stay or leave.

7 August 2024

DatoCMS – A Smarter Way to Manage Content

We’re here to help you make the most of DatoCMS, a powerful headless CMS trusted by businesses worldwide.

7 August 2024

Headless CMS - What is it all about?

A headless CMS is a modern way to manage website content, giving businesses more flexibility and scalability.

7 August 2024

Are you seeing what your customers see?

The difference between a good website and a great one often comes down to one thing: understanding exactly how your customers use it.

7 August 2024

New Zealand ranks 7 in global web index

New Zealand is number 7 on the list of the world’s top 10 nations that use the internet to improve people’s lives, a new global study reveals.